Inleiding:
City Concorde is a privately owned shopping centre in Luxembourg. The shopping centre distinguishes itself by focusing mainly on local brands and a relatively large offer of food and beverage outlets. This gives it a unique and exclusive character which makes it one of the most visited malls in Luxembourg.
In de visie van de eigenaar is City Concorde geen standaard winkelcentrum, maar een "Lifestyle Destination". Zijn doel is dat City Concorde een bestemming wordt waar mensen hun vrije tijd doorbrengen. TDAC is gevraagd om in combinatie met Pleisureworld een visie te ontwikkelen om leisure toe te voegen, de verblijfsduur te verhogen en specifieke doelgroepen aan te trekken.
De aanpak:
After researching the Luxembourg market, both through a visit to Luxembourg and desk research, we developed different scenarios, including SWOT matrices and target group descriptions. Based on this information, a direction was chosen. Together with a creative agency, Food and Beverage consultants and the mall’s architect, the direction was translated in a vision plan. This plan is currently in development and will open in summer 2024.
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