Customers or Guests? What shopping mall operators can learn from the theme park business.

To increase visitor numbers, mall owners try to fill the unrented spaces with entertainment, but realise often that this only partially helps to increase footfall. A solution might be to look at other similar industries that are successful in attracting guests; one of these is theme parks. Bart wrote an article about this, which was published at the leading retail and entertainment magazine RLI. Please find a link here:

or read it in PDF: 2024RLIFebIssue-RetailInsight-Bart