To increase visitor numbers, mall owners try to fill the unrented spaces with entertainment, but realise often that this only partially helps to increase footfall. A solution might be to look at other similar industries that are successful in attracting guests; one of these is theme parks. Bart wrote an article about this, which was published at the leading retail and entertainment magazine RLI. Please find a link here: https://www.rli.uk.com/retail-insight-bart-dohmen-tdac/
or read it in PDF: 2024RLIFebIssue-RetailInsight-Bart