Prague Experience

The Case:

A private real estate investor acquired a unique building opposite the Prague clock tower, a location that draws millions of tourists every year. Recognizing the potential opportunity of this many tourists to this location, the investor hired TDAC to investigate the potential of the building to house a tourist attraction.

The Approach

After a research phase through desktop research and visits to Prague, TDAC developed a report for this client weighing the potential of the building as a tourist attraction. With this report, the client was able to balance this potential against alternative possibilities, which ultimately led him to conclude that an alternative use would provide a better business case.