Steinkaret immersive experience benchmark and advice

Steinkaret Immersive Experience

The Case

Norwegian jazz musician John Pål Inderberg was planning an immersive experience space in his hometown of Steinkjer in northern Norway. During the development phase, the team approached TDAC to assist them with finding benchmark projects and to get additional advice from TDAC as attraction experts.

On Sept. 2, 2023, the attraction opened. Guests step into large, interconnected worlds of ultra-detailed video on all walls and floors, responding to the movements and whims of the audience. In total four different shows are create by Ablemagic studio in Norway.

The Approach

After listening carefully to the client’s requirements, TDAC approached its network and organized a 2-day tour of different multimedia experiences, ranging from immersive experiences based on dance music to multimedia dining experiences. Based on the many inspirations we gained during the tour, we discussed with the Steinkaret team how their project could benefit from these benchmarks, including guidance from our long and extensive experience in developing and operating attractions.

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