The Case
One of the largest theme parks in Asia (which requested that its name not be published for confidentiality reasons) approached the theme park consultants of TDAC to execute a theme park performance review, as they were underperforming compared to the average theme park industry performance numbers as published by IAAPA.
The Approach
The assignment started by reviewing the theme park business figures, including the theme park planning / investments in new attractions / expansions / ROI / sponsorship / HR-related questions / facility planning and costs / and park operations. We reviewed their pricing strategies and their long-term planning.
Loaded with all the theoretical data, we traveled to Asia to visit the park for a few days and interview the management. Experiencing the park as a guest provided us with great insights on how the park is operating, the emotional connections with guests and their hospitality.
Back at the office, our of team theme park consultants discussed the guest experience we had undergone in the park during our visit. Combined with all the theoretical analysis, it provided us a solid platform to draw conclusions about the current park performance and operations. Based on our long term experience we developed an improvement strategy. A comprehensive theme park performance review report captured all this information, including an improvement plan for the future.
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