Wereldhave: From a mall visit to a guest experience

Wereldhave owns and operates several local malls, so called: Full Service Centers. These Full Service Centers should contribute to a more joyful and comfortable everyday life, a one-stop location for groceries, shopping, leisure, relaxation, sports, health, work and other daily needs. Could they learn something from the leisure world to increase attendance and dwell time?

For Wereldhave, TDAC developed a six-step program with the ultimate goal of positively impacting sales by increasing the dwell time and visitor numbers of Wereldhave shopping center visitors.

Based on our extensive experience in creating the perfect guest experience in the theme parks and attraction world, the plan ranged from practical tips in staff training and minor adjustments to an updated mall design. A concrete plan to transform the mall visit a guest experience!

City Concorde Mall, Leisure Development

The Case

City Concorde is a privately owned shopping centre in Luxembourg. The shopping centre distinguishes itself by focusing mainly on local brands and a relatively large offer of food and beverage outlets. This gives it a unique and exclusive character which makes it one of the most visited malls in Luxembourg.

In the owner’s vision, City Concorde is not a standard shopping centre, but a “Lifestyle Destination”. His goal is for City Concorde to become a destination where people spend their leisure time. In combination with Pleisureworld, TDAC was asked to develop a vision to add leisure, increase the length of stay and attract specific target groups.

The Approach

After researching the Luxembourg market, both through a visit to Luxembourg and desk research, we developed a vision with different scenarios, including SWOT matrices and target group descriptions. Based on this information, a direction was chosen. This vision is currently in development under the supervision of TDAC.

World Food Experience

The Case

The region around the Dutch village Ede is globally known for the food industry. The worldwide renowned agricultural university, Wageningen University is located here.

A former military base, adjacent to the Ede/Wageningen intercity station became available for redevelopment. This site is the perfect location for a long-standing idea: an Experience Centre about the importance of food and the role of the region in this industry.

The World Food Experience chose BRC Imagination Arts as the designer for this prestigious project. TDAC acts as local cultural and business advisor in this project.

The Approach

TDAC advised the project developers on processes, investment levels and budget allocations. The developers were successful in securing the budgets, after which the project entered a new round of bidding.

BRC Imagination Arts was one of the tendering companies for this project. Based on our relationship, TDAC’s knowledge of the project and the local culture, TDAC joined the BRC team as a (cultural) advisor until opening. In early 2021, BRC was awarded the contract to proceed with the project, with a planned opening in late 2023.

Nederlands Watermuseum

The case

The Dutch Water Museum in Arnhem, The Netherlands, focuses on information about all aspects of (fresh) water, such as water management, drinking water and water treatment. The museum opened in 2004 and has been operating without basic government support ever since.

Although still popular, the museum needs an upgrade. The museum entrusted TDAC with the realization of a bid book.


We began the process with a one-day workshop defining the Mission, Objective and a Theme statement for the renewed museum. Together with the museum’s creative team, we developed an initial vision of what the renewed museum might look like. This vision formed the basis for a feasibility study and, We began the process with a one-day workshop defining the mission and goals for the renewed museum. Together with the museum’s creative team, we developed an initial vision of what the renewed museum might look like. This vision formed the basis for a feasibility study and in collaboration with exhibit builders, a CAPEX estimate.

TDAC then compiled the 35-page bid book, which is now on its way to potential investors, sponsors and other stakeholders.

Bommel Wereld

Located in the east of the Netherlands, in Groenlo, Marveld recreatie is a large resort with a hotel, luxury cottages and campsites. Although the park is very well known to the Dutch, the owner wanted to identify the resort with a real Dutch icon. The idea of creating an attraction around one of the most known comic strips in The Netherlands, Meneer Bommel and Tom Poes was born.

Cultural heritage

Marten Toonder’s 177 stories about their adventures, which ran daily in newspapers for half a century, are part of the Netherlands’ cultural heritage; generations grew up with Meneer Bommel and Tom Poes. Creator Marten Toonder is honoured at the Museum of Literature with a place in the Pantheon, which pays tribute to the 100 greatest Dutch literati.

The plans include a building of around 9000 square meters in which guests can explore the world created by Marten Toonder, with as centrepiece Meneer Bommel’s castle. The world of Meneer Bommel and Tom Poes will be the central theme for all the attractions. The indoor Theme park will include the magical atmosphere of Rommeldam, the Black Mountains and the Dark Trees Forest.¬†¬†Marveld recreation asked TDAC to guide them through the entire process: master planning, implementation and operation.

Prague Experience

The Case:

A private real estate investor acquired a unique building opposite the Prague clock tower, a location that draws millions of tourists every year. Recognizing the potential opportunity of this many tourists to this location, the investor hired TDAC to investigate the potential of the building to house a tourist attraction.

The Approach

After a research phase through desktop research and visits to Prague, TDAC developed a report for this client weighing the potential of the building as a tourist attraction. With this report, the client was able to balance this potential against alternative possibilities, which ultimately led him to conclude that an alternative use would provide a better business case.

Themepark Croatia

The Case:

Our client owns an amazing location in Croatia. On the edge of a canyon, overlooking a steep mountainside, this piece of land was one of the locations where famous films were shot in the past.

These specific movies are still immensely popular, which made our client wonder if there is something to do with this location, or are there other approaches that would improve the feasibility?


TDAC, after extensive research in the region, many interviews and of course close cooperation with the client, created a balanced mix of attraction ideas (which still might include the movie theme) and worked them into a business plan, which is now ready to be further elaborated by specific design studios.

TDAC will continue to guide the client through the next phases of the site development.

The Rig


Oliver Wyman approached TDAC to review the Cultural attraction offering in their first concept for The Rig, a new to build entertainment destination in a unique location: Offshore in the Arabian Gulf.

The Approach

We reviewed their plans and discussed our conclusions with the Oliver Wyman team, followed by a client presentation in which we provided our vision on the cultural elements at The Rig.

Valkenburg, Tourist City Development

The Case:

Valkenburg aan de Geul is a small historic town not far from Maastricht. This picturesque town is situated in a unique environment for the Netherlands: in a valley between a few hills. Since the end of 1800, the town is mainly dependent on tourism, making it the oldest tourist town in the Netherlands. The caves, ruins, the casino, the amusement parks, the thermal baths and of course the landscape around Valkenburg make the city known to almost all Dutch people.

Because tourism is important in Valkenburg, the city constantly renews itself to stay up to date. After refurbishing the inner city, the city is now focusing on the western part, the area where most attractions are located. TDAC was asked to create a vision for this area and to investigate how this area can be made more attractive for tourists, while balancing this with respect for the residents of this area.

The Approach:

Creating a tourism vision for a certain part of a city requires a tourism vision for the whole city. As this did not exist, we started with a group of key stakeholders to create a Theme Statement for Valkenburg as a tourist city. This statement could serve as the overall direction for tourism development in the city in the coming decades, and which provided us with a basis for the Vision of Valkenburg-West.

Creating a tourist vision in a city means that one of the most important stakeholders for this vision are the residents. We teamed up a local specialist in resident participation processes. Together, we researched the area, with TDAC concentrating on the tourism sector in combination with an analysis of the potential of the area for the creation of new tourism. We investigated the guest flows in the area, including the parking challenges. We investigated the possibility of creating attraction zones, that would respect the people living in the area. We drew up attraction matrices and organized several brainstorming sessions with entrepreneurs, residents and officials..

As a result, we jointly drew up the first vision for Valkenburg-West, which was presented to the municipal council.

ISKA, Theme Park Development

The Case

The Turkish real estate developer ISKA acquired a large piece of land near the new Istanbul airport, with the intention of developing a large new (outlet) shopping centre, with an adjacent Theme Park. The first vision for the Theme Park and shopping centre was developed by ISKA. TDAC was approached to evaluate the plans.

The Approach

After analysing the plans, TDAC prepared a report with feedback. As a result of this feedback, a clear vision for the development was formed, leading to a more integrated approach between leisure and shopping.