The Case

Starting in 2029, the Fehmern tunnel will form a new connection between Germany and Denmark. This new tunnel will shorten the travel time between Germany and Copenhagen and Malmö in Sweden. This tunnel will arrive at the Danish municipality of Lolland. Lolland is located on an island and has a southern coastline unique to Denmark. To promote tourism, TDAC as destination and attraction consultants was approached to identify the attractions needed to make the southern coast more attractive.

The Approach

After desktop research, the TDAC team went to Lolland to study the island, followed by a one day brainstorm with stakeholders. The brainstorm had two main goals: To have the stakeholders focus on the topic for a day and to give the TDAC team a chance to learn about the project from the inside. The result was a mission and objective statement that provided a great foundation for our team to plan attractions for the future tourism planning of Lolland. 

As a final result we presented a regional development plan presenting attractions that were affordable and did fit within the island’s DNA, including clear reasoning, benchmarks and statistics as to why these plans should be feasible at this location. 

For more implementation on our services for regional development plan development or other tourism development consultancy, please check here.

The Case

City Concorde is a privately owned shopping centre in Luxembourg. The shopping centre distinguishes itself by focusing mainly on local brands and a relatively large offer of food and beverage outlets. This gives it a unique and exclusive character which makes it one of the most visited malls in Luxembourg.

In the owner’s vision, City Concorde is not a standard shopping centre, but a “Lifestyle Destination”. His goal is for City Concorde to become a destination where people spend their leisure time. In combination with Pleisureworld, TDAC was asked to leisure development plan for the mall. This plan should increase the length of stay of the guests and attract specific target groups.

The Approach

After researching the Luxembourg market, both through a visit to Luxembourg and desk research, we developed different scenarios for leisure development in this mall, including SWOT matrices and target group descriptions. Based on this information, a direction was chosen. Together with a creative agency, Food and Beverage consultants and the mall’s architect, the direction was translated in a vision plan. This plan is an ongoing process with as first result the “This is WOW” social entertainment bar which opened end 2024.

For more information on our consultancy services for malls and real estate, please click here.

The case

Wereldhave owns and operates several local malls, so called: Full Service Centers. These Full Service Centers should contribute to a more joyful and comfortable everyday life, a one-stop location for groceries, shopping, leisure, relaxation, sports, health, work and other daily needs. Could they learn something from the leisure world to increase attendance and dwell time, by changing a mall visit to a guest experience?

The Approach

For Wereldhave, TDAC developed a six-step program with the ultimate goal of positively impacting sales by increasing the dwell time and visitor numbers of Wereldhave shopping center visitors.

Based on our extensive experience in creating the perfect guest experience in the theme parks and attraction world, the plan ranged from practical tips in staff training and minor adjustments to an updated mall design. A concrete plan to transform from a mall visit to a guest experience.

The project started with a survey of the current guest experience in the Wereldhave shopping centres. Based on our years of experience in planning and operating theme parks, we translated our vision of guest experience to their existing shopping centres. In a workshop, we discussed our insights, which led to new, often simple, areas for improvement.

We organised a study trip to a major theme park. During the visit, we showed examples of how theme parks are planned and operated to improve the guest experience.

As a deliverable, we delivered a plan to improve the guest experience in their malls. Based on the field research, the client’s development team understood perfectly why the areas for improvement affect the guest experience.

For more information on our services for malls / real estate, please click here.

The Case

Norwegian jazz musician John Pål Inderberg was planning an immersive experience space in his hometown of Steinkjer in northern Norway. During the development phase, the team approached TDAC to assist them with finding benchmark projects and to get additional advice from TDAC as attraction experts.

On Sept. 2, 2023, the attraction opened. Guests step into large, interconnected worlds of ultra-detailed video on all walls and floors, responding to the movements and whims of the audience. In total four different shows are create by Ablemagic studio in Norway.

The Approach

After listening carefully to the client’s requirements, TDAC approached its network and organized a 2-day tour of different multimedia experiences, ranging from immersive experiences based on dance music to multimedia dining experiences. Based on the many inspirations we gained during the tour, we discussed with the Steinkaret team how their project could benefit from these benchmarks, including guidance from our long and extensive experience in developing and operating attractions.

Project website: https://www.steinkaret.no

For more information on our services for attraction owners and investors, please check here.

The Case:

A private real estate investor acquired a unique building opposite the Prague clock tower, a location that draws millions of tourists every year. Recognizing the potential opportunity of this many tourists to this location, the investor hired TDAC to investigate the potential of the building to house a tourist attraction.

The Approach

After a research phase through desktop research and visits to Prague, TDAC developed a report for this client weighing the potential of the building as a tourist attraction. With this report, the client was able to balance this potential against alternative possibilities, which ultimately led him to conclude that an alternative use would provide a better business case.

For more information on our consultancy services for (real estate) investors, please click here.

The case

The Dutch Water Museum in Arnhem, The Netherlands, is the national museum focusing on information about all aspects of (fresh) water, such as water management, drinking water and water treatment. The museum opened in 2004 and has been operating without basic government support ever since.

Although still popular, the museum needs an upgrade. The museum entrusted museum consultancy TDAC with the realization of a new bid book.

Approach

We began the process with studying the existing museum content and the existing financial models. Loaded with this information we held a one-day workshop defining the mission and goals for the renewed museum. Together with the museum’s creative and management team, we developed an initial vision of what the renewed museum might look like. This vision formed the basis for a feasibility study. A creative consultant created a new vision for the museum. TDAC guided this creative plan to ensure a financially viable vision. Based on this vision, and in collaboration with potential exhibit builders, we created a CAPEX estimate.

TDAC then compiled the 35-page bid book, which is now on its way to potential investors, sponsors and other stakeholders.

For more information on our museum consultancy services for museum click here.

The Case

The Turkish real estate developer ISKA (as part of the Kaylon group) acquired a large piece of land near the new Istanbul airport. At this land they had the intention of developing a large new (outlet) shopping centre, with an adjacent Theme Park. The first vision for the theme Park and shopping centre was developed by ISKA. They asked a theme park designer for the theme park development and an architect to design a large shopping mall adjacent to the theme park. The developers approached TDAC, as theme park consultants, to evaluate the plans for this new theme park development in Turkey.

The Approach

After analysing the plans, TDAC prepared a report with feedback. This feedback led to the formation of a clear vision for the development. The idea of having the theme park next to the shopping mall disappeared. This now developed vision focussed on the guest experience and included a more integrated approach between leisure and shopping. The vision formed the basis for an international architect tender on which several major international architect companies replied.

However TDAC was still questioning if this location close to the busy Istanbul airport was the right location for a leisure development. Based partially on our information, the investor eventually decided to create a development purely based on large shopping stores at this location.

For more information of TDAC services for real estate investors, please check here.

The Case:

Valkenburg aan de Geul is a small historic town not far from Maastricht. This picturesque town is situated in a unique environment for the Netherlands: in a valley between a few hills. Since the end of 1800, the town is mainly dependent on tourism, making it the oldest tourism town in the Netherlands. The caves, ruins, the casino, the amusement parks, the thermal baths and of course the landscape around Valkenburg make the city known to almost all Dutch people.

Because tourism is important in Valkenburg, the city constantly renews itself to stay up to date. After refurbishing the inner city, the city is now focusing on the western part, the area where most attractions are located. TDAC was asked to create a vision for this area and to investigate how this area can be made more attractive for tourists, while balancing this with respect for the residents of this area.

The Approach:

Creating a tourism vision for a certain part of a city requires a tourism vision for the whole city. As this did not exist, we started with a group of key stakeholders to create a Theme Statement for Valkenburg as a tourist city. This statement could serve as the overall direction for tourism development in the city in the coming decades, and which provided us with a basis for the Vision of Valkenburg-West.

Creating a tourist vision in a city means that one of the most important stakeholders for this vision are the residents. We teamed up a local specialist in resident participation processes. Together, we researched the area, with TDAC concentrating on the tourism sector in combination with an analysis of the potential of the area for the creation of new tourism. We investigated the guest flows in the area, including the parking challenges, investigated the possibility of creating attraction zones, that would respect the people living in the area. We drew up attraction matrices and organized several brainstorming sessions with entrepreneurs, residents and officials.

As a result, we jointly drew up the first vision for Valkenburg-West, which was presented to the municipal council.

For more information about our consultancy services for tourism cities and regions, please click here.

The case

Hosso is a private company, owning and operating several inner-city shopping centers in northern Poland. Some of these malls include leisure activities. As Hosso expands, they are planning to extend their leisure experience to a newly built theme park in northern Poland, called Hossoland.

Our approach

The owners of Hosso asked TDAC to assist them by creating a theme park business planning and feasibility study and report. We researched the site and conducted interviews in the region. We researched the economic situation and population. the information gathered during the local research formed the basis for our analysis based on our long experience as theme park consultants.

Of course, the theme park business planning and feasibility report included a market overview with expected visitor numbers and spending patterns as key factors. This led to a recommended size and investment recommendation for the park. However, the report went beyond the economic figures. With our experience in more than 100 projects worldwide, we recognised potential areas for improvement in the investment and construction plans. The report included additional recommendations to improve them.

Currently Hossoland is under construction, with an anticipated opening date in 2025.

For more information on services TDAC offers for theme park and real estate developers, please check here.

The Case

The region around the Dutch village Ede is globally known for the food industry. The worldwide renowned agricultural university, Wageningen University is located here.

A former military base, adjacent to the Ede/Wageningen intercity station became available for redevelopment. This site is the perfect location for a long-standing idea: an Experience Centre about the importance of food and the role of the region in this industry.

The World Food Experience chose BRC Imagination Arts as the designer for this prestigious project. TDAC acted as local cultural advisors and business advisor for the World Food Experience on behalve of BRC.

The Approach

TDAC advised the project developers on processes, investment levels and budget allocations. The developers were successful in securing the budgets, after which the project entered a new round of bidding.

The world know design company BRC Imagination Arts was one of the tendering companies for this project. Based on our relationship, TDAC’s knowledge of the project and the local culture, TDAC joined the BRC team as a (cultural) advisor until finishing the Design Detail phase. After this phase the project ended for BRC and turned towards other contractors.

For more information on TDAC services as cultural advisors or other consultancy services for museums, please check here.