Everland Korea theme park

Theme Park performance review, Asia

The Case

One of the largest theme parks in Asia (which requested that its name not be published for confidentiality reasons) approached the consultants of TDAC to review their business performance as they were underperforming compared to the average theme park industry performance numbers as published by IAAPA.

The Approach

The assignment started by reviewing the theme park business figures, including the theme park planning (investments in new attractions / expansions / ROI)/ sponsorship / HR-related questions / facility planning and costs / and park operations. We looked at their pricing strategies and their long-term planning.

Loaded with all the theoretical data, we traveled to Asia to visit the park for a few days and interview the management. Experiencing the park as a guest provided us with great insights on how the park is operating, the emotional connections with the guests and their hospitality.

Back in the office, the TDAC team discussed the guest experience we had at the theme park, combined with all the information we studied, giving us a solid platform to draw conclusions about performance of the current park settings and an improvement strategy. All this information got captured in a comprehensive business report with an independent improvement plan for the future.

Puy du Fou Meppel feasibility study

Second Opinion Market study for Puy Du Fou Meppel

The Dutch province Drenthe likes to attract a big theme park to the region and approached the French storytelling showpark Puy du Fou. Puy du Fou conducted a study and selected the city of Meppel as the preferred location. Meppel asked TDAC for a second opinion on the market situation.

Based on previous work for the city of Meppel, TDAC was well acquainted with the specific situation at this location. This knowledge formed the basis for further database market research on the existing tourism market and population in the region. 

From Puy du Fou, TDAC received valuable input on the performance of the existing parks in France and Spain. Analyzing the input from these two sources gave TDAC a relatively good picture of a the potential for a Puy du Fou park at that location. Based on the historical data, the TDAC team along with Kleve Consultancy formed a view of the potential market on the expected opening day for Puy du Fou in Meppel.

The second opinion market study was delivered in a comprehensive digital report.

City Concorde Mall, Leisure Development

The Case

City Concorde is a privately owned shopping centre in Luxembourg. The shopping centre distinguishes itself by focusing mainly on local brands and a relatively large offer of food and beverage outlets. This gives it a unique and exclusive character which makes it one of the most visited malls in Luxembourg.

In the owner’s vision, City Concorde is not a standard shopping centre, but a “Lifestyle Destination”. His goal is for City Concorde to become a destination where people spend their leisure time. In combination with Pleisureworld, TDAC was asked to develop a vision to add leisure, increase the length of stay and attract specific target groups.

The Approach

After researching the Luxembourg market, both through a visit to Luxembourg and desk research, we developed a vision with different scenarios, including SWOT matrices and target group descriptions. Based on this information, a direction was chosen. This vision is currently in development under the supervision of TDAC.

changing mall client into guest, consultancy by TDAC leisure consultants

Wereldhave: From a mall visit to a guest experience

The case

Wereldhave owns and operates several local malls, so called: Full Service Centers. These Full Service Centers should contribute to a more joyful and comfortable everyday life, a one-stop location for groceries, shopping, leisure, relaxation, sports, health, work and other daily needs. Could they learn something from the leisure world to increase attendance and dwell time?

The Approach

For Wereldhave, TDAC developed a six-step program with the ultimate goal of positively impacting sales by increasing the dwell time and visitor numbers of Wereldhave shopping center visitors.

Based on our extensive experience in creating the perfect guest experience in the theme parks and attraction world, the plan ranged from practical tips in staff training and minor adjustments to an updated mall design. A concrete plan to transform from a mall visit to a guest experience.

For more information about our services for malls click here.

Bommel Wereld theme park development

Located in the east of the Netherlands, in Groenlo, Marveld recreatie is a large resort with a hotel, luxury cottages and campsites. Although the park is very well known to the Dutch, the owner wanted to identify the resort with a real Dutch icon. The idea of creating an attraction around one of the most known comic strips in The Netherlands, “Meneer Bommel and Tom Poes” was born.

Cultural heritage

Marten Toonder’s 177 stories about their adventures, which ran daily in newspapers for half a century, are part of the Netherlands’ cultural heritage; generations grew up with Meneer Bommel and Tom Poes. Creator Marten Toonder is honoured at the Museum of Literature with a place in the Pantheon, which pays tribute to the 100 greatest Dutch literati.

The plans include a building of around 9000 square meters in which guests can explore the world created by Marten Toonder, with as centrepiece Meneer Bommel’s castle. The world of Meneer Bommel and Tom Poes will be the central theme for all the attractions. The indoor Theme park will include the magical atmosphere of Rommeldam, the Black Mountains and the Dark Trees Forest.  Marveld recreation asked TDAC to guide them through the entire process: master planning, implementation and operation.

At the moment the park is under construction. The building is almost finished and interior works start soon.

For more implementation on our services for theme park development, please check here.

Steinkaret immersive experience benchmark and advice

Steinkaret Immersive Experience

The Case

Norwegian jazz musician John Pål Inderberg was planning an immersive experience space in his hometown of Steinkjer in northern Norway. During the development phase, the team approached TDAC to assist them with finding benchmark projects and to get additional advice from TDAC as attraction experts.

On Sept. 2, 2023, the attraction opened. Guests step into large, interconnected worlds of ultra-detailed video on all walls and floors, responding to the movements and whims of the audience. In total four different shows are create by Ablemagic studio in Norway

The Approach

After listening carefully to the client’s requirements, TDAC approached its network and organized a 2-day tour of different multimedia experiences, ranging from immersive experiences based on dance music to multimedia dining experiences. Based on the many inspirations we gained during the tour, we discussed with the Steinkaret team how their project could benefit from these benchmarks, including guidance from our more than 25 years of experience in developing and operating attractions.

Project website: https://www.steinkaret.no

Prague Experience

The Case:

A private real estate investor acquired a unique building opposite the Prague clock tower, a location that draws millions of tourists every year. Recognizing the potential opportunity of this many tourists to this location, the investor hired TDAC to investigate the potential of the building to house a tourist attraction.

The Approach

After a research phase through desktop research and visits to Prague, TDAC developed a report for this client weighing the potential of the building as a tourist attraction. With this report, the client was able to balance this potential against alternative possibilities, which ultimately led him to conclude that an alternative use would provide a better business case.

Nederlands Watermuseum

The case

The Dutch Water Museum in Arnhem, The Netherlands, focuses on information about all aspects of (fresh) water, such as water management, drinking water and water treatment. The museum opened in 2004 and has been operating without basic government support ever since.

Although still popular, the museum needs an upgrade. The museum entrusted TDAC with the realization of a bid book.

Approach

We began the process with a one-day workshop defining the mission and goals for the renewed museum. Together with the museum’s creative team, we developed an initial vision of what the renewed museum might look like. This vision formed the basis for a feasibility study and in collaboration with potential exhibit builders, a CAPEX estimate.

TDAC then compiled the 35-page bid book, which is now on its way to potential investors, sponsors and other stakeholders.

Croatia theme park business plan including feasibility by TDAC

Themepark Croatia

The Case:

Our client owns an amazing location in Croatia. On the edge of a canyon, overlooking a steep mountainside, this piece of land was one of the locations where famous films were shot in the past.

These specific movies are still immensely popular, which made our client wonder if there is a small theme park based on the movies logical at this location, or are there other approaches that would improve the feasibility?

Approach:

TDAC, after extensive research in the region, many interviews and of course close cooperation with the client, created a balanced mix of attraction ideas (which still might include the movie theme) and worked them into a business plan including feasibility, which is now ready to be further elaborated by specific design studios.

TDAC will continue to guide the client as client representative through the next phases of the site development.

Look here for more information on TDAC services for investors.

ISKA, Theme Park Development

The Case

The Turkish real estate developer ISKA acquired a large piece of land near the new Istanbul airport,. At this land they had the intention of developing a large new (outlet) shopping centre, with an adjacent Theme Park. The first vision for the Theme Park and shopping centre was developed by ISKA and a theme park design company. TDAC was approached to evaluate the plans.

The Approach

After analysing the plans, TDAC prepared a report with feedback. As a result of this feedback, a clear vision for the development was formed, leading to a more integrated approach between leisure and shopping.

For more information of TDAC services for real estate investors, please check here.